Why is it important to evoke feelings in your branding?

Understanding the importance of evoking emotions in branding is crucial for creating impactful and successful brand experiences. Emotions play the most significant role in the decision-making process, and it is in the limbic system of the brain where these emotions and purchasing decisions are closely linked. What the heck does that mean?

Good branding will work for you. Think of it like an extra team member, getting you sales, reassuring your customers and educating your audience and encouraging potential leads. It will assist you, however only if you are using it properly. When used well, it helps align you with your audience and brings ease, clarity and […]

This is the colour palette of Summer for me. This palette feels like sand dunes, salty air, warm breeze, dried grass and long, quiet nights. It is the time for beach picnics, road trips, linen pants, citronella candles and late night laughter with friends. It’s the time to crank up the pizza ovens and share […]

Spring has definitely sprung! 🌸And after a relentless period of rain and lockdowns, it is more welcome than ever. In our local Gariwerd Aboriginal calendar, it is the season of Petyan, known as the time where the wildflowers bloom. The weather is unpredictable and the bushland comes to life with the warmer days. I soooo […]

Does your business website need a website refresh? Often, I hear people say statements like, “Hmmmm, I think my website is fine.” A moment of consideration leads me to question, are they really certain? When I hear someone label their website as “fine” or “satisfactory”, it signals that it might be time for a website […]

Why, you ask, is a branding designer advising anyone to DIY? Because I get it. Starting a business is hard. I know, I’ve done it! Not everyone is in a position to afford a professional hand-crafted logo strategically designed for their brand, particularly if you are a brand new business. While I strongly believe that branding is one of the best investments a business can make (I have yet to see it NOT pay back many many times over), aaaaaand yes, you are better to do it from the start, you may not be ready to take the leap. If you are just playing around with business ideas, or unsure of which path your new business might take, you may be better waiting to make that investment. If you need a logo or bit of branding to tide you over until that time, I’d like to share a few tips that can make your logo creation process as good as possible.

These are the colours I am seeing outside my studio windows at the moment. For me, it is the time for lattes, scarves, stormclouds, mountain walks and thirsty fields of dried grass. In our local Gariwerd Aboriginal calendar, it is honey bee season (Gwangal Moronn), noted for warm, still days, cool mornings, bright red sunrises and golden evenings. One of my happy places in my job is colour palette work. There is so much interest and beauty in colour, but also a HUGE amount of psychology and strategy in choosing the right palettes for my branding clients.

Whether you are planning on hiring me, another professional designer, or even tackling your logo yourself, here are a few key points that every successful logo must have. Your logo needs to tick all these boxes: ✔️ It must be simple, uncluttered and easy to understand. Your logo is not the time to include all of your business offerings. (Your other brand touchpoints are for that). ✔️ Your logo needs to be easily identifiable and understandable in a singular moment. It must be aligned to your customers, industry, and business vision. A logo needs to – first and foremost – reach your customers. We try to focus on those amazing, perfect potential customers and clients and design for them. It should also reflect the culture, vision and mission of your business.