Holiday season. Gulp. We’re here…in the thick of the familiar, fun-yet-slightly-stomach-churning inundation of festive-time. If you’re anything like me, amidst the joy, this season also sends my nervous system into overdrive — fast ads, a barrage of stimulation, and always, always, the feeling that I should be doing more. Now, I LOVE the holidays, but get […]

Your brand story is a powerful, foundational tool in your business journey. It’s what makes your business memorable and endearing to your customers. But there is a lot of confusion about what a brand story is, and how to write your own. Let me demystify it for you.

Why is it important to evoke feelings in your branding?

Understanding the importance of evoking emotions in branding is crucial for creating impactful and successful brand experiences. Emotions play the most significant role in the decision-making process, and it is in the limbic system of the brain where these emotions and purchasing decisions are closely linked. What the heck does that mean?

Good branding will work for you. Think of it like an extra team member, getting you sales, reassuring your customers and educating your audience and encouraging potential leads. It will assist you, however only if you are using it properly. When used well, it helps align you with your audience and brings ease, clarity and […]

Are you looking for some fun ways to make your logo shine? Here are some of my all-time favourites, produced either by me or my clever clients, from the simple and affordable to the likely not seen before.

Why, you ask, is a branding designer advising anyone to DIY? Because I get it. Starting a business is hard. I know, I’ve done it! Not everyone is in a position to afford a professional hand-crafted logo strategically designed for their brand, particularly if you are a brand new business. While I strongly believe that branding is one of the best investments a business can make (I have yet to see it NOT pay back many many times over), aaaaaand yes, you are better to do it from the start, you may not be ready to take the leap. If you are just playing around with business ideas, or unsure of which path your new business might take, you may be better waiting to make that investment. If you need a logo or bit of branding to tide you over until that time, I’d like to share a few tips that can make your logo creation process as good as possible.

Now, don’t get me wrong. I would LOVE to be your designer, but I want you to find the right designer (trust me, your designer does too!). I’d really like to help with that! Finding the right designer for can sound intimidating, particularly for big jobs and branding. (I’ve known clients who’ve sat on this decision for years!) Regardless of which designer you choose, I encourage you to decide on a someone with whom you are comfortable, in whose abilities you are confident and whose style you really resonate with.

Whether you are planning on hiring me, another professional designer, or even tackling your logo yourself, here are a few key points that every successful logo must have. Your logo needs to tick all these boxes: ✔️ It must be simple, uncluttered and easy to understand. Your logo is not the time to include all of your business offerings. (Your other brand touchpoints are for that). ✔️ Your logo needs to be easily identifiable and understandable in a singular moment. It must be aligned to your customers, industry, and business vision. A logo needs to – first and foremost – reach your customers. We try to focus on those amazing, perfect potential customers and clients and design for them. It should also reflect the culture, vision and mission of your business.