This is the colour palette of Summer for me. This palette feels like sand dunes, salty air, warm breeze, dried grass and long, quiet nights. It is the time for beach picnics, road trips, linen pants, citronella candles and late night laughter with friends. It’s the time to crank up the pizza ovens and share […]

Why, you ask, is a branding designer advising anyone to DIY? Because I get it. Starting a business is hard. I know, I’ve done it! Not everyone is in a position to afford a professional hand-crafted logo strategically designed for their brand, particularly if you are a brand new business. While I strongly believe that branding is one of the best investments a business can make (I have yet to see it NOT pay back many many times over), aaaaaand yes, you are better to do it from the start, you may not be ready to take the leap. If you are just playing around with business ideas, or unsure of which path your new business might take, you may be better waiting to make that investment. If you need a logo or bit of branding to tide you over until that time, I’d like to share a few tips that can make your logo creation process as good as possible.

Whether you are planning on hiring me, another professional designer, or even tackling your logo yourself, here are a few key points that every successful logo must have. Your logo needs to tick all these boxes: ✔️ It must be simple, uncluttered and easy to understand. Your logo is not the time to include all of your business offerings. (Your other brand touchpoints are for that). ✔️ Your logo needs to be easily identifiable and understandable in a singular moment. It must be aligned to your customers, industry, and business vision. A logo needs to – first and foremost – reach your customers. We try to focus on those amazing, perfect potential customers and clients and design for them. It should also reflect the culture, vision and mission of your business.