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Sara & Studio 8
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by Sara Bowers
My name is Sara Bowers, Owner and Creative Director of Studio 8. I am an artist, a coffee-obsessed wanderluster, a mother, a foodie and wine lover and a mountain girl. I live and breathe design. For the past two decades, I’ve helped hundreds of small businesses by creating soulful, strategic branding and graphic design to help elevate their marketing and packaging.
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These are the colours I am seeing outside my studio windows at the moment. For me, it is the time for lattes, scarves, stormclouds, mountain walks and thirsty fields of dried grass. In our local Gariwerd Aboriginal calendar, it is honey bee season (Gwangal Moronn), noted for warm, still days, cool mornings, bright red sunrises and golden evenings. One of my happy places in my job is colour palette work. There is so much interest and beauty in colour, but also a HUGE amount of psychology and strategy in choosing the right palettes for my branding clients.
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Whether you are planning on hiring me, another professional designer, or even tackling your logo yourself, here are a few key points that every successful logo must have. Your logo needs to tick all these boxes: ✔️ It must be simple, uncluttered and easy to understand. Your logo is not the time to include all of your business offerings. (Your other brand touchpoints are for that). ✔️ Your logo needs to be easily identifiable and understandable in a singular moment. It must be aligned to your customers, industry, and business vision. A logo needs to – first and foremost – reach your customers. We try to focus on those amazing, perfect potential customers and clients and design for them. It should also reflect the culture, vision and mission of your business.
With respect and gratitude, I acknowledge the Traditional Owners of the land on which we create, work, meet and live and pay respect to their elders, past, present and emerging.