Whether you are planning on hiring me, another professional designer, or even tackling your logo yourself, here are a few key points that every successful logo must have. Your logo needs to tick all these boxes: ✔️ It must be simple, uncluttered and easy to understand. Your logo is not the time to include all of your business offerings. (Your other brand touchpoints are for that). ✔️ Your logo needs to be easily identifiable and understandable in a singular moment. It must be aligned to your customers, industry, and business vision. A logo needs to – first and foremost – reach your customers. We try to focus on those amazing, perfect potential customers and clients and design for them. It should also reflect the culture, vision and mission of your business.