Reinvigorate your business with a carefully considered rebrand. Join us on a journey through the vineyards as we explore Adam and Nancy's rebranding story. With a desire to encapsulate the premium, hand-crafted essence of their small-batch wines, they sought out our expert rebranding services.
Studio 8 is a leader in food label design and packaging design in Australia. We understand that great packaging tells a story, captures the essence of your brand, and makes an impactful first impression. Our services encompass comprehensive label and packaging design solutions, from concept development to execution, all tailored to fit your brand and product line.
• Brand Consultancy
• Branding Strategy
• Branding Design
• Packaging Design
• Food Label design
• Print Design
• Logo Design
• Website Design
• Signage Design
• Brand Guidelines
• Brand Collateral design such as business cards, brochures, stationery,
social media graphics, email templates, and other branded materials to
maintain visual consistency across all touch points.
create a standout brand in a saturated market
Our task with Blossom & Bee was to create a standout brand in a saturated market, communicating the premium quality of their products through distinctive food label design and packaging design. The challenge was to ensure the design was scalable, able to grow and evolve with the company as they introduced additional products.
Our approach with Blossom & Bee was to use distinctive, high-quality materials that emphasized the brand's premium positioning. We chose gold foil stamping and handcrafted olive paper to convey the meticulous care that goes into their products. Our team developed a clean, modern, and classy food packaging design that speaks volumes about the quality of Blossom & Bee's offerings. This approach allows the brand to maintain consistency and adaptability as they continue to grow.
NANCY PANTER, SUBROSA WINES
Sara helped evolve our SubRosa wine brand. It was a daunting process as it is our family business. She helped us make small changes that most would not notice, but we do. The branding package delivered is easy to use.
The branding package included an updated word mark and logo mark, new fonts, background imagery and a colour palette. The colour pallet recently helped me choose a wardrobe for a photo shoot with Country Style magazine - which delivered beautiful on-brand imagery.
Working with Sara was a true collaboration. She has helped us take our brand to the next level. We look forward to an ongoing relationship with her for all our design needs.
We are extremely pleased with Sara's work to update our SubRosa wine label. She absolutely delivered on our brief. We are extremely happy with the final result."
A food packaging designer creates the visual and tactile elements that make up a food product's packaging. This involves not just the artwork, but also the shape, materials, and layout of information on the packaging. The designer's goal is to create an attractive and functional design that conveys the brand's identity, stands out on the shelves, communicates the product’s benefits and features, and resonates with the target audience.
Designing a label for a food product involves several steps:
Understand the Brand and Product: Get to know the brand's identity, values, target audience, and unique selling propositions. Understand the product, its ingredients, and benefits.
Research: Look at other products in the same category to understand industry norms, trends, and consumer expectations.
Compliance: Ensure you are familiar with any legal requirements or regulations for food labelling in your region.
Design Concept: Develop concepts that reflect the brand and product attributes. Consider colour, typography, imagery, and layout. The design should be attractive, readable, and distinctive.
Testing: Present the design concepts to a focus group or test audience to gather feedback.
Finalization and Production: After finalizing the design, prepare the file for production. Collaborate with the printer to ensure the design translates well in print.
Food label design is crucial for several reasons. Firstly, it helps your product stand out in a crowded marketplace, attracting the attention of potential customers. Secondly, it communicates vital information about the product, such as its ingredients, nutritional facts, and usage instructions. Lastly, a well-designed food label tells a story about your brand, helping to build a connection with consumers and reinforcing your brand's identity and values. In essence, your food label design is a key part of your overall marketing strategy.